Bata steps up its game

The brand synonymous in Singapore with white canvas school shoes – Bata – is turning to new technology to woo customers.

Over six months, starting from August, the footwear company will release a new range of shoes every month in its Asia-Pacific stores. Each range will feature a different type of comfort technology, from acupressure to dri-fit technology, and from air float to air vent systems.

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