Ordering a product from Singapore-based skincare brand Alcheme works a little differently from the norm – the company wants your selfies.
Shoppers go to the company’s website, upload a make-up-free selfie, answer a few questions about their daily skin routine and wait for the company’s artificial intelligence (AI) algorithms to produce individualised reports.
Please
Enjoy unlimited access to ST’s best work
- Exclusive stories and features on multiple devices
- In-depth analyses and opinion pieces
- ePaper and award-winning multimedia content